09:00
Registration And Networking
09:45
Conveners' Remarks: Broadcast Media Africa
10:00
Presentation: Insight: Audiences And Market Fragmentation - Changing Dynamics Of The Ecosystem
10:30
Discussion: Evaluating Ideas And Pathways Around 'Knowing Your Audience' In Today's Fragmented Media Environment
11:00
Refreshments And Group Photograph
11:45
Presentation: Effective Audience Measurement In The Digital Broadcast Platforms - Past, Now And Future
12:15
Discussion: Accurate Audience Data In A Multi-Platform, Multimedia Environment - Challenges And Opportunities For African Broadcasters And Content Publishers
14:15
Presentation: Regulating Advertising The Digital Media : What Has Shifted? What Is Expected Now, And In The Future
14:45
Discussion: Effective Planning For Digital Media Sales And Marketing - Scenarios For Success
15:45
Presentation: Combating potential "Adverse Advertising" In The Age Of Algorithms And AI - How The Industry Can Stay On Top
16:15
Discussion: Implementing Safety Initiatives To Protect Consumers Across Digital Media Platforms From False And Fake Advertising Content
17:15
Closing Remarks And Wrap Up
09:30
Registration And Networking
09:45
Conveners' Remarks: Broadcast Media Africa
10:00
Presentation: Interactive Advertising – What The Future Holds For The Business Of Broadcasting
10:30
Discussion: Impact Of Advertising Innovations On Revenue Generation For Broadcasters
11:45
Presentation: Being Successful At Dynamic Ad Insertion For Digital Broadcast Media - Innovations And Experiences
12:15
Discussion: Addressing Challenges And Opportunities Sales, Marketing And Monetisation Of Ad Assets By Broadcasters In Africa
14:15
Presentation: Media Planning And Integration with Programmatic Advertising Platforms - Challenges And Opportunities
14:45
Discussion: Examining The Use Of Artificial Intelligence (AI) And Machine Learning As Media Planning Tools
15:45
Presentation: Audience Personalisation Tools - Real-Time Monitoring and Optimisation For Broadcast Media
16:15
Closing Remarks And Wrap Up
