Through a mixture of innovative presentations, executive sessions, group discussions and country updates, key themes and topics for this summit will include:
Evolution of broadcasting - Models to strengthen audience growth and monetisation for broadcast media
Rethinking strategies to grow audiences and revenues through effective audience measurement
Audience volume vs engagement - understanding who was listening/watching, for how long, and how often
Strategies to grow audiences and revenues through effective audience measurement
Audience data and consumer analytics to drive multi-platform media effectiveness
Ad insertion innovations and how to take advantage
Understanding multi-media metrics for audience measurement data
Capturing, processing and evidencing “time-spent” audience data to attract and sustain sponsors and advertisers confidence
Advertising outcomes on the convergence of broadcasting with mobile telecom
Setting up trusted and reliable systems for insight into advertising effectiveness - resolving challenges present in African markets
