Advertising And Audiences Management
For Digital Broadcast Media
Africa 2024

06 - 07 August 2024

The Venue Green Park - Johannesburg, South Africa

Broadcasters Advertising Summit

This event will bring together major players in the broadcasting, publishing, production,
telecommunications, branding and regulatory environment, this important industry summit is
designed to assess new and innovative opportunities that are available within the evolving
ecosystem, and how industry players can leverage new models, strategies, technologies and
solutions successfully.

Key Themes And Topics

Through a mixture of innovative presentations, executive sessions, group
discussions and country updates, key themes and topics for this summit will

✔ Models to strengthen audience growth and monetisation for broadcast media

✔ Rethinking strategies to grow audiences and revenues through effective audience measurement

✔ Strategies to grow audiences and revenues through effective audience measurement

✔ Audience data and consumer analytics to drive multi-platform media effectiveness

✔ Understanding multi-media metrics for audience measurement data

The Summit Will Feature

Hot-button trends that are impacting the rapidly evolving advertising landscapes in African markets.

Hear authoritative voices on the key issues affecting digital sales and marketing and consumer behaviour in Africa

new tools and techniques driving media successful audience engagements and retention by media and content publishers in Africa.

Understand the role(s) of regulations to guide ethical advertising and protect consumer data in Africa in the age of AI

Effective audience measurement and management for multi-platform digital media

Understanding the future of advertising on television?

Register To Attend

Event Partners & Sponsors

Event Convener

Event Convener