Gary boasts over two decades of expertise spanning market research, media strategy, and both traditional and digital marketing. His journey began with a focus on comprehensive market research roles at ACNielsen and Millward Brown. Transitioning into media strategy, Gary excelled at Mindshare and Universal McCann before ascending to Consumer Insights Manager at Nestle’ SA, eventually assuming the role of Head of Media.
His talents were further recognized when he was sought after by MTN SA for a senior management position overseeing Trade Marketing, Store Design & Build, and spearheading the digitization of the Branded Retail Channel.
Subsequently, Gary took on diverse Exco group roles at Publicis Media, while concurrently holding a BUD position at Zenith Media. His industry recognition was cemented when he was chosen as a judge for the prestigious AMASA awards in 2018.
Driven by a passion for the media sector, Gary is committed to fostering profound consumer insights that underpin strategic decision-making across agency and corporate landscapes. He places paramount importance on data integrity and meticulous planning. Renowned for his lateral thinking and solution-oriented approach, Gary’s appointment as CEO of the BRC marks the culmination of his versatile, self-directed career and his unwavering dedication to driving meaningful impact.
